Coming soonTrack 8
Attribution Analysis
Beyond last-click without investing in a full MMM model.
01What it solves
Teams rely on last-click but know it over-attributes to search and bottom-funnel. This track installs an intermediate attribution practice — first-touch + heuristic multi-touch + holdout testing — without building a full ML model.
Status
Coming soon
This capability is on the roadmap. We’ll notify you when it’s ready to run on your data.
03What you'll see
What the product shows
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01
Heuristic attribution models (first-touch, linear multi-touch, time-decay)
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02
Holdout test design to validate attribution
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03
Side-by-side comparison of models on same dataset
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04
Review cadence + when to invest in full MMM