Your growth's operating system.
Productive assets that move CAC, revenue and retention. Installed in your stack. Operable by your team.
By the team that built growth at
Not tactical. Structural.
Most B2C companies in LATAM invest in digital marketing without a system. The result is predictable.
“Growth that depends on more budget, not more intelligence.”
CAC that rises without explanation
More investment, less efficiency.
Execution without system
Campaigns, reports and meetings that don't connect to decisions.
Measurement that doesn't decide
Dashboards no one watches. Attribution by act of faith.
Vendors that solve parts
Agency, freelancer, consultancy. No one connects the whole.
A system of four integrated products.
Next Step Enablement installs the growth system in your stack. Co-Pilots, Capability Upskilling and Talent Validation ensure your team can operate it.
Not an agency. Not a consultancy. Not generic SaaS.
Companies that come to Infinure already tried the alternatives. That's why it matters to understand what the Growth OS does differently.
| Dimension | Agency | Consultancy | Infinure |
|---|---|---|---|
| What you get | Reports and execution that depend on you keeping paying | A PDF with recommendations, unimplemented | A productive asset running in your stack, with owner |
| How it's charged | Indefinite monthly retainer | By time spent thinking | By asset delivered · continuity as Decision Unit when it applies |
| Applied AI | ChatGPT to automate reports | Subcontracted or aspirational | Co-founder with LLMs and ML in production, backed by peer-reviewed papers |
| Pedigree | Operators without strategic credentials | Credentials without proven execution | McKinsey + Mercado Libre + Despegar + growth-firm exit to McKinsey |
What you get
- Agency
- Reports and execution that depend on you keeping paying
- Consultancy
- A PDF with recommendations, unimplemented
- Infinure
- A productive asset running in your stack, with owner
How it's charged
- Agency
- Indefinite monthly retainer
- Consultancy
- By time spent thinking
- Infinure
- By asset delivered · continuity as Decision Unit when it applies
Applied AI
- Agency
- ChatGPT to automate reports
- Consultancy
- Subcontracted or aspirational
- Infinure
- Co-founder with LLMs and ML in production, backed by peer-reviewed papers
Pedigree
- Agency
- Operators without strategic credentials
- Consultancy
- Credentials without proven execution
- Infinure
- McKinsey + Mercado Libre + Despegar + growth-firm exit to McKinsey
Diagnose. Build. Activate.
From first contact to system in production: weeks, not quarters.
Diagnose
We prioritize the highest-impact asset for your operation.
Build
Co-integrated with your team. First value at ~50% of the timeline.
Activate
In production with owner and metrics. Handoff or continuity via Decision Unit.
The team that already did it.
We're not testing whether we can build growth systems. We already did — at McKinsey, Mercado Libre, Despegar, and in our own firm that McKinsey acquired.
Nicolás Franco
Co-Founder & CEO
Led growth at McKinsey, Crehana, iúnigo and Garbarino. Direct track record of transformations in fintech, insurance, edtech and retail. Mentor to C-level profiles in growth systems.
- 2x MAUs < 12 meses
- -30% CAC sostenido
- +90% ventas con ROAS 7x
Facundo Bonfigli
Co-Founder
Founded LOBO, a growth firm that scaled to 100+ clients and was acquired by McKinsey. Led teams of 70+ at McKinsey Digital with quantifiable results. Built a 15+ module training program adopted by client teams.
- 100+ clientes en LOBO
- Equipos 70+ en McKinsey
- 4x usuarios digitales · -25% CAC
Nicolás Spinelli
Chief AI & Analytics Officer
Built Despegar's first data-driven attribution model when the industry used last-click. Led ML fraud detection at Mercado Libre. Works with LangGraph + LLMs in production. Co-author of peer-reviewed AI safety papers (FAIR, BAISH).
- Primer modelo de atribución data-driven de Despegar
- ML en producción en Mercado Libre
- Papers peer-reviewed en AI
What they ask before signing.
No. The deliverable isn't a PDF — it's an asset running in your stack. We charge for what's built, not for time spent thinking.
Depends on the client. In most cases the asset is operated by the team and we exit with the handoff. When it makes sense for the client that we operate specific decisions on top of the system, it's contracted as Decision Unit — bounded continuity, no open retainer.
The system is designed to be run by your team, not to replace it. We multiply its capability with frameworks, applied AI and systems they couldn't build alone in 8-16 weeks.
Infinure as a brand is new. The team isn't. Verifiable track record at McKinsey, Mercado Libre, Despegar and LOBO (growth firm McKinsey acquired). Live demos are navigable — not promises.
Does your growth depend on more budget, or on more intelligence?
If you feel the answer is the former and shouldn't be, a 30-minute conversation will give you clarity on what changes.