In action

The system, navigable.

Each item here is a real product — an asset we leave running in client operations.

P2Capabilities

Capabilities

What the team builds itself, guided by operators who already built the function in production.

LiveTrack 1
AI Adoption for Digital Teams
From isolated prompts to AI running in your growth workflows.
See live →
LiveTrack 2
No-Code / Low-Code Automation
Growth automations without depending on engineering.
See live →
LiveTrack 3
Dashboarding & KPI Reporting
Dashboards that drive decisions, not reports no one reads.
See live →
LiveTrack 4
Media Planning Oriented to Results
From inertia budgeting to plans tied to business KPIs.
See live →
LiveTrack 5
Creative Operations & Template System
From one-off creatives to a template system that scales.
See live →
LiveTrack 6
Experimentation Framework + CRO Basics
From isolated tests to an experimentation engine with prioritized backlog.
See live →
Coming soonTrack 7
Customer Cohorting & Segmentation
Actionable segmentation that connects with campaigns, not slides.
See capability →
Coming soonTrack 8
Attribution Analysis
Beyond last-click without investing in a full MMM model.
See capability →
Coming soonTrack 9
KPI Reporting Foundations
From invented metrics to a canonical set the team uses every Monday.
See capability →
Coming soonTrack 10
Data Modeling for Growth
Data models that survive the questions you haven’t asked yet.
See capability →
Coming soonTrack 11
Lifecycle Marketing & Triggered Campaigns
Campaigns that react to events, not calendars.
See capability →
Coming soonTrack 12
Retention Analytics
Retention metrics that don’t lie with vague definitions.
See capability →
Coming soonTrack 13
Funnel Architecture & Drop-off Analysis
A funnel that captures real friction, not slide friction.
See capability →
Coming soonTrack 14
Churn Modeling — Operational
A churn model that triggers actions, not dashboard alerts.
See capability →
Coming soonTrack 15
LTV Modeling
LTV that holds up CAC decisions, not aspirational deck number.
See capability →
Coming soonTrack 16
Marketing Mix Modeling — Lightweight
Practical MMM that runs in weeks, not months.
See capability →
Coming soonTrack 17
Paid Media Operations
Paid media operations without agency dependency.
See capability →
Coming soonTrack 18
Product-Led Growth Mechanics
Growth loops integrated into the product, not external campaigns.
See capability →