Frequently asked questions
Answers about how we operate, what we deliver and how to get started.
We charge for what gets built: an asset running in your environment and your team trained to operate it. A consultancy charges for the time spent thinking about your problem and delivers a diagnosis and a plan; here the maturity diagnostic is the entry point, not the product. The founders bring tier-1 consulting judgment and an operator track record, and apply both to building with your team.
The asset stays running with your team: trained owner, operating guide and metrics in place. If you need it, we continue: each next step is prioritised by impact, scoped and measured — bounded continuity, no open-ended retainer.
What we build is designed for your team to operate, not to replace it. We multiply its capacity with frameworks, applied AI and assets it had no way to build alone in 8–16 weeks.
Verifiable track record at McKinsey, LOBO (a growth firm McKinsey acquired), Crehana and iúnigo. The live demos are navigable — not promises. And every engagement has a sponsor-signed scorecard in week 1.
First tangible result at ~50% of the engagement — 4 to 8 weeks depending on scope. From week 1 you see the asset take shape in your real environment.
The initial diagnostic (30 minutes) calibrates scope, owner and modality. If there's no fit, you walk away with clarity and we don't start. No engagement without a clear sponsor and a declared KPI.
AI applied to concrete growth problems: tools, workflows and assets of our own that speed up diagnosis, analysis and building. We use it where it moves a KPI, and the capability to operate it stays with your team along with what gets built. The proof: we build and run our own AI products in production, with verifiable evidence and human control over every decision.