You know something's off. But not exactly what, or how much it's costing you.
We assess your growth operation across 4 dimensions against the level your business needs. Output: what's broken, what works, and where the highest-impact lever is.
Most B2C teams in LATAM operate below the level their own business needs in at least two of the four growth dimensions.
The most common gaps aren't in the channel or the budget. They're in operations: how you measure, how you decide, how you prioritize.
Without a clear maturity map, every growth investment is a bet. With one, it's a decision.
4 dimensions, 26 evaluation points.
Each dimension includes 6 to 8 evaluation points with guiding questions and a 4-level maturity scale. It's not a questionnaire — it's a guided assessment run by the Infinure team.
Operating Model
- — Can your team name the business's primary metric without hesitating?
- — Are investment decisions based on reliable data or last year's split?
- — How many tools in your stack don't talk to each other?
Acquisition
- — Do you know how much of your media spend drives incremental conversions vs. organic ones that would have happened anyway?
- — What would happen if you lost access to your main acquisition channel tomorrow?
- — When was the last time you killed a channel that wasn't performing?
Conversion
- — How many business decisions are made with an attribution model no one trusts?
- — Do you have data on why users drop off, or do you only know that they do?
- — Does the team run experiments with hypotheses and design, or just "tests" with no controls?
Retention & Cross-Sell
- — How much does a customer who churned in the first 90 days cost you?
- — Do promos reach everyone equally, or the right customer at the right time?
- — Is there a lifetime value model that informs decisions, or is it calculated once a year for a board deck?
4 levels, calibrated by expert judgment.
Each evaluation point is placed on a 4-level scale. We don't use a generic score — we define your current level and the minimum level your business needs to reach its goals.
Basic
Intermediate
Advanced
Leader
The diagnostic doesn't aim for level 4 everywhere. It aims for the right level for your goals — and shows you exactly where to invest to get there.
A map of your operation, not a generic report.
Retention · Level 1 of 4 · Gap of 2 levels vs. minimum needed
Implement automated reactivation flow for users inactive >60 days. 3 weeks, no additional tool investment.
Reducing churn by 1pp ≈ recovering USD 30K–50K/year in retained revenue (estimate based on customer base size and average ticket).
3 steps. 2 weeks.
Calibration
Assessment
Scorecard & opportunity map
The diagnostic is run by Infinure's founding team. Track record at McKinsey and LOBO Digital exit. Hands-on experience operating growth at leading B2C companies across LATAM — Crehana, iúnigo, Demotores, Garbarino, among others. We don't consult on growth from the outside. We've operated it.
Ready to find out where the lever is?
The initial conversation takes 30 minutes. No commitment. If it makes sense, we start the full diagnostic on your real data.
Free · 30 min · No commitment