Coming soon

Lead Scoring Engine

Lead prioritization with business signal, not gut feeling.

01What it solves

The sales team works every lead with the same intensity because there's no priority signal. This upgrade builds a lead scoring engine on firmographic + behavioral signals with actionable output in CRM.

02Building

Lead Scoring Engine.

Preview in development. Meanwhile, here's the upgrade scope.

lead-scoring.infinure.com

Coming soon

Navigable demo of the lead scoring engine on firmographic + behavioral signals, with actionable CRM output.

Upgrade scope

Identification of conversion-predictive signals (historical + firmographic)
Weighting calibrated with client's real data
CRM integration (Salesforce, HubSpot) — priority trigger in lead inbox
Sales feedback loop for continuous model recalibration
Scoring performance dashboard vs. baseline

03What you'll see

What the product shows

◆

Identification of conversion-predictive signals

◆

Model weighting + calibration

◆

CRM integration (Salesforce, HubSpot)

◆

Sales feedback loop for continuous recalibration

04Context

Part of

Growth Upgrades→

Productive systems that move CAC, revenue and retention.

05Other products

Attribution Engine

Revenue attributed by channel without relying on last-click.

Media Planning Simulator

Plan media with declared business KPIs, before execution.

Churn Prevention Engine

5 sophistication levels — from SQL rules to actionable causality.

Lead Scoring Engine

Want this running in your operation?

Let's talk about adapting it to your stack, your team and the KPI you need to move.

Email us →