Building

Media Planning Simulator

Plan media with declared business KPIs, before execution.

01What it solves

Media plans start from "how much budget do I have" instead of "what goals do I need to hit". This simulator lets you input business goal, configure channels, edit assumptions and see scenarios + sensitivity before executing.

02Upgrade preview

Media Planning Simulator.

Enter a business goal, adjust assumptions and see the required budget + alternative scenarios.

simulator.infinure.com/media-planning

Business goal

Target sales500

Estimated CACUSD 80

Conversion rate2.5%

Required budget

USD 40.000

per 500 sales at CAC USD 80

Scenarios

ConservativeUSD 48.000

BaseUSD 40.000

OptimisticUSD 34.000

Sensitivity

±10% changes on critical assumptions

CAC +10%+USD 4.000

CAC -10%USD 4.000

CR +10%USD 3.600

CR -10%+USD 4.400

⚠ Illustrative view. Real assumptions are calibrated with industry benchmarks and your own data.

03What you'll see

What the product shows

◆

Goal input → required budget per channel output

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Editable assumptions (CAC, conversion rate, frequency)

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Side-by-side alternative scenarios

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Sensitivity analysis on critical assumptions

04Context

Part of

Growth Upgrades→

Productive systems that move CAC, revenue and retention.

05Other products

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Media Planning Simulator

Want this running in your operation?

Let's talk about adapting it to your stack, your team and the KPI you need to move.

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